The Key To Good Sex ︎ D&AD New Blood Awards





Moving Image + Advertising | 2019


            As a response to the brief set by Durex for the D&AD New Blood Awards, who challenged the act of carry a condom part of everyday habits, we decided to create a campaign that showed how this act should be just like all the other daily acts we practice, such as eating, showering or carrying our house keys. Just like you can not open any door without a key, you can not have sex without protection either. This is the main idea we tried to convey through our campaign.


In collaboration with:
Monelle Kanza & Abby Colquhoun

 




Watch the video:



Mark